Can we really be moving into a new era where what the patient experiences – feels, touches and even smells – really matters?
Can our medical device industry be moving in the direction of consumer marketing where patient-based consumer-type-products are becoming reality?
“There’s something called value-based purchasing in [health-care reform] that actually measures patient satisfaction,” according to Bob Schwartz, general manager of global design for GE Healthcare, “— and hospitals are reimbursed, in part at least, on what those patient satisfaction scores say.”
It actually appears that the patient’s feedback and opinions are starting to matter as much as those of our medical professionals. Especially now that U.S. healthcare reform driven by the balance of better procedural outcomes, patient satisfaction through provider rating systems, and cost containment is creating a perfect storm.
Read more about this “Proctor & Gamble” marketing approach…it’s not the science of technology but the science of consumer behavior!